Grace Sims is Wellaroo’s Lead Digital Experience Strategist, helping shape the way users experience, understand, and engage with the app. She supports the team through app strategy, user experience planning, user support, analytics review, content and asset coordination, and ongoing app improvement. She also serves as Wellaroo’s point of contact with the app development team, helping identify bugs, clarify user needs, and keep the digital experience moving in the right direction.

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Her interest in natural health began in 2015, when a personal search for answers opened her eyes to how much food, lifestyle, and simple daily changes can affect the way a person feels. That experience made lifestyle-based wellness feel practical, personal, and empowering — not overwhelming or out of reach.

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​Outside of Wellaroo, Grace is always up for a coffee shop conversation about funny real-life stories, parenting or perimenopause humor, health journeys, or anything that starts with, “I found a better way to…”